Post by account_disabled on Mar 6, 2024 6:33:37 GMT 1
Growing a business in 2020 may seem like a big ask, given the ongoing pandemic, global financial slowdown and declining buyer confidence. However, in the digital realm, things don't seem so bleak. Our E-Commerce Digital Marketing Trends study reveals that searches for “buy online” increased in the first half of the year, and monthly traffic for e-commerce sites continues to grow across all industries. This means that many more businesses now have a greater incentive to move online or improve their current visibility to gain a greater market share and attract more customers. However, this also means that companies across industries now face tougher competition and overcome many more obstacles to get their very first or thousandth customers.
Traffic is the first problem that companies must address to gain a greater market Venezuela Phone Number share and attract more customers. This post will reveal tactics by which businesses can analyze market trends and competitor strategies to drive more visits to their website and gain more visitors who can further convert into buyers. Not all traffic is created the same way Digital marketers are well aware that a few targeted visitors are worth more than dozens or hundreds of visits from a more general audience. Visitors must fit the company's buyer persona profile, which must be kept in mind when trying to attract new traffic. So, taking a step back, companies need to make sure they have defined their buyer persona before thinking about increasing or generating new traffic.
Once this step is completed, market benchmarks and insights from competitors' traffic acquisition strategies will pave the way to win the traffic race against other players in the sector. How to identify market traffic trends When creating a traffic growth strategy, the first step is always to examine market traffic trends – this will help define potential growth goals. If the overall niche you're in is in decline, betting on a 400% increase in traffic may be a misjudgment. A simple Google Trends search can give you an overview of what's happening in your niche. Looking at Expedia, a decline in traffic can be explained by the decline in the number of searches for some key queries for which the brand positions itself: This, of course, is a superficial approach to market trends. Industry reports and more advanced market research tools will give you deeper insight: Looking at data from the Market Explorer tool , we can see that the overall tourism market is significantly declining, so Expedia's decline in traffic is a natural outcome.
Traffic is the first problem that companies must address to gain a greater market Venezuela Phone Number share and attract more customers. This post will reveal tactics by which businesses can analyze market trends and competitor strategies to drive more visits to their website and gain more visitors who can further convert into buyers. Not all traffic is created the same way Digital marketers are well aware that a few targeted visitors are worth more than dozens or hundreds of visits from a more general audience. Visitors must fit the company's buyer persona profile, which must be kept in mind when trying to attract new traffic. So, taking a step back, companies need to make sure they have defined their buyer persona before thinking about increasing or generating new traffic.
Once this step is completed, market benchmarks and insights from competitors' traffic acquisition strategies will pave the way to win the traffic race against other players in the sector. How to identify market traffic trends When creating a traffic growth strategy, the first step is always to examine market traffic trends – this will help define potential growth goals. If the overall niche you're in is in decline, betting on a 400% increase in traffic may be a misjudgment. A simple Google Trends search can give you an overview of what's happening in your niche. Looking at Expedia, a decline in traffic can be explained by the decline in the number of searches for some key queries for which the brand positions itself: This, of course, is a superficial approach to market trends. Industry reports and more advanced market research tools will give you deeper insight: Looking at data from the Market Explorer tool , we can see that the overall tourism market is significantly declining, so Expedia's decline in traffic is a natural outcome.
