Post by account_disabled on Feb 20, 2024 10:14:13 GMT 1
Eastern Europe's largest digital marketing conference, Digitalzone , hosted important names of the industry at Hilton Istanbul Bomonti Hotel on 20-21 October. Participation in the conference, which was held for the fifth time this year, was much higher than in previous years. While the speakers of the first day, which was completed with simultaneous translation, shed light on the industry in general, the speakers of the second day shared their experiences in the technical field with us. Two speakers who are experts in mobile marketing could not take part in the program due to diplomatic problems with the USA. The names and presentation topics of the two days were as follows: Digitalzone'17 started with a light show worthy of the world of digital marketing.
The program was hosted by Yiğit Konur, the founder of Zeo Agency, which hosted Greece Phone Number the event, and Judith Lewis, whom we knew from last year . For those who could not attend the conference and want to keep their knowledge fresh, we have compiled for you what was said and what we observed during the sessions. We added the presentations of the approved speakers right behind our notes, and we will update this content as new ones arrive. Opening Speech with the Taste of Chocolate The opening speech was made by Judith Lewis , one of the juries of the world-famous European and US search awards and founder of deCabbit Consultancy . Judith, who explained in her presentation how you can connect users to your site with remarkable content, managed to connect the participants who had not yet woken up in the first session of the day with her energy and sympathetic attitude.
Just like last year, she did not forget to reward people who asked her questions with chocolate. According to Judith, you should consider the following points in content production to increase your number of visitors: For content to be consumable, it must always be accessible and understandable. Since users now have limited time and desire to consume content quickly, we must present the content to users in small and understandable pieces. We must determine our target audience well and respond directly to their requests. When doing keyword analysis, we should take question patterns into consideration. Especially with the emergence of the zeroth position (position 0) after the semantic improvements in the Google algorithm, we must include question patterns in our content in order to be included in the answer boxes that appear in the search results.
The program was hosted by Yiğit Konur, the founder of Zeo Agency, which hosted Greece Phone Number the event, and Judith Lewis, whom we knew from last year . For those who could not attend the conference and want to keep their knowledge fresh, we have compiled for you what was said and what we observed during the sessions. We added the presentations of the approved speakers right behind our notes, and we will update this content as new ones arrive. Opening Speech with the Taste of Chocolate The opening speech was made by Judith Lewis , one of the juries of the world-famous European and US search awards and founder of deCabbit Consultancy . Judith, who explained in her presentation how you can connect users to your site with remarkable content, managed to connect the participants who had not yet woken up in the first session of the day with her energy and sympathetic attitude.
Just like last year, she did not forget to reward people who asked her questions with chocolate. According to Judith, you should consider the following points in content production to increase your number of visitors: For content to be consumable, it must always be accessible and understandable. Since users now have limited time and desire to consume content quickly, we must present the content to users in small and understandable pieces. We must determine our target audience well and respond directly to their requests. When doing keyword analysis, we should take question patterns into consideration. Especially with the emergence of the zeroth position (position 0) after the semantic improvements in the Google algorithm, we must include question patterns in our content in order to be included in the answer boxes that appear in the search results.