Post by account_disabled on Dec 20, 2023 8:17:48 GMT 1
The resounding success of Wandavision on Disney+ makes it clear that superhero stories have enough hook to attract millionaire audiences , the same ones that those who professionally dedicate themselves to marketing yearn for. Given that superheroes have definitively left behind the era in which they were a mere minority hobby for a handful of "freaks," marketers would do well to shelter under their imposing shadow. But which superheroes should marketers set their sights on? A recent study carried out in Germany by Jung von Matt / Nerd tries to answer this question and has analyzed the possibilities of making the most famous superheroes profitable in a marketing sense . According to Jung von Matt/Nerd, marketers should keep these 8 superheroes on their radar: 1. Spider-Man Peter Parker's alter ego has the reputation of being the most popular superhero.
88% of consumers between 16 and 65 years old know it. His adventures, which include battles with perfidious supervillains, love affairs and professional problems, place Spider-Man at the top of the Phone Number List most attractive superheroes (27%). The famous Spider-Man is also the most popular superhero among young people between 16 and 25 years old (19%) and also the character that enjoys the most popularity among women. Perhaps surrendered to their sense of humor, 26% of consumers declare that they would like Spiderman to be their friend. And 23% would go partying with him. From a marketing point of view, Spider-Man refutes the cliché that superhero stories are necessarily gloomy and focused on male audiences. 2.Superman The precursor of modern superheroes takes the silver medal from the point of view of popularity. Not in vain, 22% of consumers like Superman and 24% would like to be friends with him.
However, the Man of Steel perhaps suffers from having a poorly defined personality because no target audience group particularly identifies with him. 3.Batman The Dark Knight of Gotham City rises to third place on the podium from the point of view of awareness (86%). Although not as strong as Superman, Batman makes up for his lesser strength with his vibrant and privileged social status. 25% of consumers are attracted to Batman. The DC Comics superhero is the most popular among consumers over 24 years of age and also among men. Despite its laconicism, 26% of consumers would like to forge a friendship with Batman and 21% can even imagine partying with the Dark Knight. The charm of the Joker's rival is captivating among both men and women. 21% of women would go out partying with him at night. 4. Hulk Although his box office successes have been quite uneven in recent years, Hulk reaches an awareness of 80%. However, Hulk unfortunately does not have a very strong profile among his fans and most associate the superhero with pure.
88% of consumers between 16 and 65 years old know it. His adventures, which include battles with perfidious supervillains, love affairs and professional problems, place Spider-Man at the top of the Phone Number List most attractive superheroes (27%). The famous Spider-Man is also the most popular superhero among young people between 16 and 25 years old (19%) and also the character that enjoys the most popularity among women. Perhaps surrendered to their sense of humor, 26% of consumers declare that they would like Spiderman to be their friend. And 23% would go partying with him. From a marketing point of view, Spider-Man refutes the cliché that superhero stories are necessarily gloomy and focused on male audiences. 2.Superman The precursor of modern superheroes takes the silver medal from the point of view of popularity. Not in vain, 22% of consumers like Superman and 24% would like to be friends with him.
However, the Man of Steel perhaps suffers from having a poorly defined personality because no target audience group particularly identifies with him. 3.Batman The Dark Knight of Gotham City rises to third place on the podium from the point of view of awareness (86%). Although not as strong as Superman, Batman makes up for his lesser strength with his vibrant and privileged social status. 25% of consumers are attracted to Batman. The DC Comics superhero is the most popular among consumers over 24 years of age and also among men. Despite its laconicism, 26% of consumers would like to forge a friendship with Batman and 21% can even imagine partying with the Dark Knight. The charm of the Joker's rival is captivating among both men and women. 21% of women would go out partying with him at night. 4. Hulk Although his box office successes have been quite uneven in recent years, Hulk reaches an awareness of 80%. However, Hulk unfortunately does not have a very strong profile among his fans and most associate the superhero with pure.
